Bridgestone made some news when it signed Tiger Woods to an endorsement contract, but it was Hudson Swafford who gave the company its first win in 2017.
Golf ball manufacturers are aware of a few things. Among them is the fact that consumers often base their decision based on economics as well as performance characteristics. Perhaps that’s why Callaway has unveiled multiple new ball offerings covering a wide range of price and performance levels.
PXG made an early push to continue its momentum in 2017 by announcing overnight it has signed a quartet of LPGA players, including World No.1 Lydia Ko and reigning US Women’s Open champion Brittany Lang