Acushnet Company, the parent company of golf ball giant Titleist, has responded to the 2017 Distance Report distributed earlier today in a joint-statement by the R&A and United States Golf Association.

The third annual report, in which golf’s ruling bodies officially expressed their concern about driving distance across the professional tours, was met with research of Titleist’s own. The company has long been linked to golf’s most polarising debate – which includes growing calls to wind back golf-ball technology – thanks largely to the market-leading reputation of the Pro V1 golf ball, the most used ball on tour that shattered innovation barriers when it was first released in 2000.


“As a proud stakeholder in the game, Acushnet Company is deeply committed to golf’s future health,” the company said in a statement today. “Following today’s publication of the 2017 Distance Report by the USGA and The R&A, it is important to ensure this topic is considered with balance and through a wide lens.”

Added David Maher, CEO and president of Acushnet Company: “As a leader in the golf equipment industry, our team is conditioned to evaluate data to best understand contributing factors and root causes. It is with this intent that we analysed the 2017 Distance Report, and our findings continue to support the fact that equipment regulations have been effective.

“A closer look into the numbers in the Report underscores the complexity of making any meaningful year-to-year comparisons,” continued Maher. “There were several contributing variables in 2017, including course selection and set-up, agronomical conditions and weather, which need to be considered when assessing the data.”

Among the key findings from Titleist’s research that impacted distance results in 2017 are:

• At the 33 US PGA Tour events conducted at the same venue in 2016 and 2017, where data was collected, the average driving distance increased +0.5 yards. At the eight events held at new venues in 2017, the average distance increased +8.0 yards.

• Of these 33 US PGA Tour events conducted at the same venue, 15 tournaments had a decline in average driving distance with one event flat to prior year. “This highlights the year to year variability in distance.”

• The Major championships conducted at new venues represented one-third of the total average driving distance gained in 2017: US Open (Erin Hills vs Oakmont +20.4 yards), Open Championship (Royal Birkdale vs Royal Troon +8.1 yards) and US PGA Championship (Quail Hollow vs Baltusrol +7.0 yards).

• The 2017 Masters average driving distance declined -0.4 yards.

• Of the 25 graduates in 2016, 24 had shorter average driving distance on the 2017 US PGA Tour, with an average decrease of -6.6 yards.  For the years 2015 to 2017, 74 of the 75 graduates had shorter average driving distance on the US PGA Tour the following year. “This can be attributed to course set-up.”

“In any given year there are variables that impact distance, and any movement as in 2017 is not suddenly indicative of a harmful trend,” said Maher. “We continue to believe equipment innovation has benefitted golfers at all levels, and our analysis of the 2017 Distance Report affirms that the USGA and The R&A have effective regulations in place to ensure the game’s health and sustainability. We look forward to continued dialogue with the governing bodies and stakeholders as we seek to position the great game of golf for future success.”

For more information on Titleist’s “Tradition and Technology” presentation, visit