TaylorMade Golf has shifted the paradigm of golf club engineering with the introduction of the M3 & M4 metalwoods, highlighted by the company’s breakthrough innovation – Twist Face technology.
“From the creation of the first metalwood in 1979, TaylorMade has established a legacy of breaking from tradition to reach new thresholds of performance. In 2018, we have once again uncovered a new frontier of driving potential with Twist Face technology — a radical departure from traditional driverface design, engineered to correct for inherent human swing tendencies in real time, giving golfers a tangible competitive advantage,” says TaylorMade’s vice president of Product Creation, Brian Bazzel.
Twist Face: The Next Breakthrough in Innovation from TaylorMade
The Origin of a Breakthrough
In 2015 , the company introduced multi-material construction with eye-catching carbon composite crowns that captured the attention of millions of golfers around the world, becoming the most winning driver on the US PGA Tour and once again retaining the title of the best-selling driver in the industry. Two years later, the stakes have been raised, and engineers have responded to the challenge by creating the most advanced driver in company history – M3. In addition to Twist Face technology, the M3 driver features a new matte silver front section and a raised, aerodynamic five-layer carbon composite crown.
Years of research and development have culminated in some of the thinnest, strongest and lightest composite panels in the industry. With both the 2018 M3 and M4 metalwoods, TaylorMade engineers were able to design thinner and lighter composite panels (the M3 & M4 drivers both feature a 5-layer carbon composite crown) than ever before.
For the first time ever, TaylorMade has engineered a slot housed in the sole of its most adjustable driver . The new Hammerhead slot was engineered to work in combination with Twist Face and Inverted Cone technologies to deliver maximum ballspeed across a larger area of the face and thus, resulting in a larger sweet spot. The Hammerhead slot’s design is defined by three design elements; the central Speed Pocket, the face geometry and the stiffening ribs.
By using the new ribs, engineers were able to decrease the thickness and weight of the face allowing for a more flexible face designed to deliver higher ball speeds across a larger area of the face. Engineers challenged themselves to evolve the construction and performance of the Speed Pocket; their answer was Hammerhead, a radical technology engineered to deliver longer drives.
Following the success and demand for the 440cc version in 2017, the M3 will again be available in a 440cc model, which utilises a slightly smaller head, deeper face and 22g of moveable weight, working in unison with all of the same technologies as its larger 460cc counterpart.
Both the 460 and 440cc models come equipped with MCA’s popular Tensei CK Red (high launch), Blue (mid launch) or White (low launch) shafts in R, S & X flexes along with a Lamkin UTx cord grip.
The ’17 M1 fairway broke innovation and performance barriers by being both adjustable and incredibly long, a goal the engineering team set in the conception stage and executed in its creation. The new M3 fairway takes a premium, adjustable fairway to the next level; c onstructed with a 450 stainless steel body, strong Ni-Co C300 face and new, thinner 5-layer carbon composite crown (same as the M3 & M4 drivers). An improved track system that houses more moveable weight (29 grams compared to 25 in the ’17 M1 fairway) allows for the adjustment for preferred shot shape; from fade to draw, more than ever before.
The new M3 Rescue incorporates a moderate sized, Tour-proven and preferred shape first introduced by the ’17 M1 Rescue but with more moveable weight – 30g compared to 27 – and a successful sole design that will appeal to players of all ability levels. The crown showcases a whole new look with a premium two tone, matte silver front section and gloss black back body framing the ball beautifully. The sole is engineered with a performance – driven adjustable sliding weight system, allowing golfers the opportunity to not only experience the neutral/fade biases of its predecessor but having more moveable weight for an unparallelled level of personalisation in a TaylorMade Rescue.
In addition to the new 30g sliding weight and advanced sole design, the head comes equipped with a 3-degree ultra-lightweight aluminium Loft S leeve. Premium components again are offered as stock options, with a MCA Tensei Blue hybrid 80g shaft in R, S & X flexes as well as a 70g A flex along with a new Lamkin UTx cord grip.
Complementing the M3 driver and its unrivalled personalisation is the M4 driver, which differentiates its design by putting an emphasis on unparallelled forgiveness with straight distance. The M4 driver not only utilises TaylorMade’s most groundbreaking ‘18 technologies (Twist Face & Hammerhead), it also incorporates Geocoustic engineering – combines geometry and acoustical engineering to unlock more forgiveness and best- in-class sound.
Driver heads with low back centres of gravity typically have low frequencies because they tend to have fairly flat soles. Geocoustic sole shapes allow for a low CG and larger head size, but with a more curved sole which has inherently higher frequencies, leading to better sound and feel.
Similar to the M3, the M4’ s Hammerhead slot features reinforced outer portions for a lighter, more flexible face, which results in a larger sweet spot. The centre portion of the slot increases ball speed low on the face and drops unwanted spin for straight distance. Additionally, the newly designed face saves 8g of discretionary weight. To increase the stability of the driver, the rearward mass pad has been increased from 22 to 41 grams – an 86 percent increase.
M4 D – Type
In addition to the standard M4 model, TaylorMade is also offering a higher-launching, more draw-biased model, the M4 D-Type (also 460cc). The M4 D-Type (D signifying draw) combines multiple draw-biased design technologies to help players who consistently fight fade-to-slice trajectories find more fairways. In addition to the multi-material construction, Twist Face technology and Hammerhead Speed Pocket, the D-Type is more heel-weighted (41g), has slight offset and uses advanced visual cues to promote a square face at address and a more draw-biased face at impact.
In the M4 fairway, TaylorMade’s ultimate distance fairway has been made even more forgiving, taking everything learned from the use of multi-material composition, Speed Pocket, Geocoustic Technology and ICT integration to deliver a remarkably high-performing complement to the M4 driver that delivers maximum distance and forgiveness by way of a larger sweet spot and more optimal launch conditions. A new split-weight mass pad separates the weight at the outward extremities of the head to preserve ballspeed on shots hit off-centre.
In addition to the M4 fairway, TaylorMade is also introducing the M4 Tour fairway, which features a smaller head size (156cc versus 175cc) with a slightly deeper face, designed for better players who prefer a more compact look, lower launch and more workability.
Completing the M4 metalwood lineup in 2018 is the M4 Rescue. Power and control are the essential ingredients golfers need when playing a hybrid. M4 offers the best of all worlds with key performance technologies working in sync to produce exceptional ball speed and a larger sweet spot for enhanced overall playability.