The Callaway Epic, the company’s most successful driver franchise since the introduction of the Great Big Bertha in 1995, looks to have three new models on the verge of being introduced to start the new year.
TaylorMade put two new drivers on the conforming list of golf clubs published by the R&A this week, both apparently follow-ups to the current SIM line of drivers.
The moves complete the shift in venues brought on by the decision to call off this year’s Open at Royal St George’s in the wake of the COVID-19 pandemic.
It’s a conversation that has been amplified in 2020, partially due to the R&A and USGA’s Distance Insights Project but mostly because of Bryson DeChambeau.
A fortnight was all the time it took for this year’s Open – what should have been the 149th playing of golf’s oldest Major – to go from scheduled to cancelled.
If this past week was any indication, should the USGA want a Teflon coating at Winged Foot from criticism, perhaps its best move is installing Nicklaus on the greens committee.
Shane Lowry should be at Royal St George’s Golf Club defending the claret jug this week. Instead, he’s at Muirfield Village Golf Club after the Open Championship was cancelled and the Memorial was moved back six weeks.