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TaylorMade TP5 and TP5x balls IT MAY have seemed odd for TaylorMade’s mega-sized new product launch event to start with the company’s new TP5 and TP5x golf balls. But as TaylorMade’s director of golf ball research and development Eric Loper sees it, while the company’s legendary technology in clubs has always dominated the spotlight, the Read more…

Five major takeaways from the TaylorMade sale

The financial meanderings of the golf business won’t ever be confused with the excitement of a Players Championship, but when one of golf’s leading companies changes hands, it reverberates in its own special way like a eagle-birdie-birdie finish at TPC Sawgrass.

Adidas sells TaylorMade for $US425 million

A day after Rory McIlroy signed a long-term deal with the company, TaylorMade is back in the news. In a press release, Adidas AG announced overnight that KPS Capital Partners has purchased the TaylorMade brand for $US425 million.

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Clubfitting 101

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