Mike madson

January 15th, 2026

New Titleist AVX golf ball: What you need to know

The fifth iteration of the Titleist AVX features a reformulated core and a new aerodynamic package on a softer cast urethane cover to produce the driver and iron flight of the previous AVX but with more short-game spin and control.

January 11th, 2024

Titleist Tour Soft, TruFeel balls: What you need to know

Although best known for it’s tour-level Pro V1/V1x line, Titleist knows there are players seeking golf balls that perform more than good enough without costing you the equivalent of a filet mignon dinner per dozen. That’s where the Tour Soft and TruFeel models come in.

January 19th, 2023

Titleist Pro V1/Pro V1x for 2023: What you need to know

Golf’s top-selling balls and most played models in professional golf reveal a new core design, as well as a larger inner core on the Pro V1x.