Why Tiger Woods got new clothes

There are moments when Tiger Woods is testing products when his otherworldly feel and perception becomes apparent—like noticing a miniscule air bubble underneath a golf grip or subtle differences in sound when a golf ball leaves the putter face. Brad Blankinship learned this early in his tenure as Sun Day Red’s president. During button testing Read more…

You can gain 20-plus yards by employing this simple gear hack

Question: Is there an optimal tee height for the driver? Answer: How high or low you tee up the ball directly impacts carry distance. So, too, does your angle of attack (AoA). Find a way to optimize launch and attack angle and distance potential increases exponentially. Think of it as a driver power-up. Sound elementary? Read more…

Consistent hand placement, consistent results

Look up and down the range at any tour event and you’ll see numerous different styles of golf swings. Yet no matter how they look, each player is an elite ball-striker. Why? They all deliver the clubface square at impact because they have tremendous face-angle awareness at address and throughout the swing. To help all Read more…

From Fairway to Happy Hour: Why Dockers is Surging Among Golfers

Imagine stepping up to the first tee on a chilly morning, feeling comfortably warm in your gear. As you make the turn, the temperature rises, but you’re still at ease, without needing to adjust a thing. It’s not magic – it’s the result of advanced technology built into your apparel, keeping you comfortable no matter Read more…

An exclusive look at the J.Lindeberg ‘tunnel fits’ ahead of the Players

Inspired by the street style cool “tunnel fits” that have become synonymous with the easy—but high class—fashions of NBA and NFL athletes, J.Lindeberg is bringing the sartorial tradition to the golf space. This week at The Players Championship, expect to see JL ambassadors Viktor Hovland, Mattheiu Pavon and—the newest addition—Kevin Yu serving it up in Read more…

Miura TC-202 irons: What you need to know

What you need to know: Give Miura this: It’s not a company that feels compelled to adhere to a ramped-up product launch cycle. Its TC-201 irons were five years in the making and the TC-202 follow up took another six years. The irons stay true to Miura’s tradition of handmade, forged irons. Price/Availability: The TC-202 Read more…