Golf ball manufacturers are aware of a few things. Among them is the fact that consumers often base their decision based on economics as well as performance characteristics. Perhaps that’s why Callaway has unveiled multiple new ball offerings covering a wide range of price and performance levels.
Rory McIlroy made a New Year’s splash with his decision to add Callaway and Titleist equipment to his bag. Club changes involving a player of McIlroy’s calibre are always noteworthy.
A preference for less offset or a squarer toe. Or for a straighter leading edge or the desire for a soft, forged feel. Cleveland took all those suggestions into account when producing Callaway’s Mack Daddy Forged wedges.
Callaway’s Great Big Bertha Epic drivers already have Rory McIlroy’s attention. And one reason just might be a design theory that’s contrary to the conventional wisdom.
Eight-time Major champion Tom Watson and legendary wedge designer Roger Cleveland believe there is only one club you should use from bunkers. Watson also gives his best tips for escaping the sand.
Australian Golf Digest
