Golf courses built by AI?

The most intriguing way AI can assist in golf course design is with routings, the process by which architects arrange 18 holes around a given property. In theory, there are uncountable combinations of holes, lengths, orientations and ways to use a given piece of land. AI has the power to analyse a topographical map and Read more…

Your next custom fitting might not require a single swing

A century ago, Bobby Jones was making a back-up for his legendary Jeanie Deans driver. He sorted through “5,000 pieces of first-grade hickory to find four shafts” that were close. The process was an elaborate exercise of “guess and check”. Fitting golfers to clubs has changed immensely since then, and yet it hasn’t. It’s still a tentative dance between what the experts Read more…

Big Data

Big Data

A focus on mathematical analysis is changing golf. Here’s how big data can boost your game.