The PGA Tour has released a “new age” leaderboard application in conjunction with the 2020 FedEx Cup Playoffs.
“TOURPulse” takes the traditional elements of golf scoring with artificial intelligence-created content to deliver users real-time accounts and illustrations of every shot by every player. Fans will be able to curate their own feed for players they want to follow.
“We are always looking for new and innovative ways to reach fans in a creative and entertaining way,” said Scott Gutterman, PGA Tour senior vice president of digital operations.
“TOURPulse is a combination of our traditional leaderboard with features you’d find on Twitter and Instagram. Pulse allows the tour to create a more robust and interactive platform for our fans that will eventually include features such as reacting to your favourite content with likes and emojis as well as new content types that will give fans an exciting platform to follow the play of the best golfers in the world.”
Pulse is the tour’s latest scoring iteration that started earlier this year with the relaunch of TOURCast, its video and graphics experience.
Pulse is available on the PGA Tour’s mobile app and mobile web. It will debut on August 20 during the first round of the Northern Trust at TPC Boston.