The PGA Tour has added another executive to its roster, announcing Monday that Andy Weitz has been named chief marketing and communications officer and executive vice president of investor relations. Weitz spent the past decade at Aon, where he most recently served as chief marketing officer for the global professional services firm.

The newly created investor relations duties will include developing a messaging and communications strategy for PGA Tour Enterprises, the new subsidiary of the PGA Tour which was created earlier this year. Strategic Sports Group (SSG) made the first investment to that group—of $1.5 billion—which is what’s being used to help give players more financial stake in the PGA Tour, called the Player Equity Program.

“As our business continues to evolve and grow, Andy will be an invaluable addition to the PGA Tour given his experience as a trusted advisor to many of the world’s largest and most influential companies,” said PGA Tour commissioner Jay Monahan. “With his track record of helping global companies tell their stories and engage their stakeholders, as well as his deep knowledge of the business community, Andy will be instrumental in further elevating the PGA Tour brand and helping our organization grow.”

During Weitz’s tenure at Aon, he led the integration of the worldwide marketing and communications team and the unification of its global brand strategy, including a rationalization of its sponsorship portfolio, which included properties across Premier League football, Formula One racing, Major League Baseball, the National Football League and international rugby. He was also responsible for leading the firm’s brand building efforts and its use of digital strategies to engage with the firm’s clients.

“I’ve seen the power of the PGA Tour brand firsthand, as both a fan and a partner, and am truly excited to play a role in growing its global impact at this transformative moment,” Weitz said. “As the organization evolves, it’s critical that we stay focused on fan priorities, aligned with player interests and accountable to partner and investor expectations. I’m looking forward to listening to and learning from all our stakeholders.”

Weitz will officially start his new role in mid-August.

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