L.A.B. Golf

Why we like it

The musical “Shrek” reminds us that we need to raise our freak flag high because, to paraphrase, weird for a purpose works. L.A.B. Golf’s putters are a good example in golf. Their distinctive looks belie a foundational idea that is irrefutable: if a putter’s weighting keeps it square to its lie angle (like this one does with its sole-weighted aluminium body), it’s going to square up. The company’s Directed Force putter revelled in that idea, and this third generation continues in the same freakish but sleeker shape.

• The soft feel comes from the CNC-milled aluminium body.
• The loop in the back adds off-centre-hit stability.
• One model; head weight: 310-420 grams; length: 32-38 inches (plus custom); loft: 2-3 degrees

Top 5 softest feeling, mallet putters, low-handicaps