Cobra

What it does: Yes, even clubs designed for the less-skilled are getting the artificial-intelligence treatment these days. In this instance, the computer simulations led Cobra down a path to using 17-4 stainless steel for a face that features 15 variable-thickness zones. The face insert is actually a little larger than the previous T-Rail version, but it weighs less, promoting more bend. To address sound, which was too loud in the previous T-Rail, thicker internal ribs are used to dampen the noise. In a nod to its target audience, these are available only in graphite shafts.

Why we like it: Some high-handicappers still love to compete. For others golf is primarily a social endeavour, and enjoyment comes from hitting a few well-struck shots more so than delivering a score after 18 holes. If the latter sounds like you, then consider these irons. The oversize shape provides a can’t-miss vibe, and the rails on the bottom are smartly designed to create ample bounce to prevent the club from digging (like the nose of a ski). In addition, the front portion of the rails is hollow, which adds some needed flex to the leading edge of the face.

7-iron loft 29 degrees; pw loft 44 degrees