Greg Norman has launched the next phase of his international brand by creating his own version of the entrepreneurial reality TV show Shark Tank in a collaboration with the University of Miami.

And you can guess what it will be called – Greg Norman’s Shark Tank.

Based on the smash hit reality show Shark Tank – in which aspiring entrepreneur-contestants make business presentations to a panel of “shark” investors, who then choose whether or not to invest – the two-time major champion and the University of Miami have announced they “are seeking applicants with a fantastic idea, start-up or already operating business looking to expand.”

If selected, applicants will have the opportunity to present to Norman and his panel at the University of Miami Sport Industry Conference on March 24, 2017 for a chance to receive the financial backing and investment needed to jumpstart their venture.

“I receive business plans, emails and letters from budding entrepreneurs looking for me to invest daily. So when presented with an opportunity to do this formally and with some structure, with the help of UM, it was a no-brainer,” said Norman.

“As an entrepreneur and business owner myself, I find great satisfaction in giving others the chance to fulfill their dreams. This platform allows me to do just that and I look forward to hopefully investing in the next great undiscovered business.”

Those looking to pitch Norman must have a growing or emerging sports-related business, service or product and must register and pay to attend the University of Miami Sport Industry Conference. Four finalists will be selected and allowed a five-minute pitch followed by a 25-minute Q&A with Norman and the panel.

The announcement comes as the great Whte Shark hosts to the US PGA Tour’s Franklin Templeton Shootout in Naples, Florida.

The Franklin Templeton Shootout enters its 28th year in 2016. Located at Tiburón Golf Club at The Ritz-Carlton Golf Resort in Naples, the competition features 24 of the world’s top professional golfers playing on two-man teams.