PICTURE this: you’re standing alone on the first tee at Cape Wickham – Australia’s spectacular new golf course ranked 24th in the world. To your right are crashing waves rolling in off Bass Strait. Directly in front of you is an intimidating fairway that drops off to more stunning water views. Behind you is Australia’s tallest lighthouse, which acts as the focal point of the entire property – and your next social media post to brag to your mates.

If only you could film your tee shot and capture everything around you … your drives, the waves, the fairway ahead, and that towering white building that screams King Island…

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360fly is the world’s first 360-degree, single lens video camera that enables you to capture every moment, from every angle, all at once.

Well, guess what? You can.
360fly is the world’s first 360-degree, single lens video camera that enables you to capture every moment, from every angle, all at once and at the single touch of a button. Place the 360fly – a black, dome-shaped camera slightly larger than a golf ball – on the tee box, fairway or green, or you can even secure it to the roof of your golf cart. Then, simply switch it on and leave it to capture up to two hours of continuous footage above, behind and all around the lens, all at once.

Aside from the relief of not having to be on camera duty, the best part about the video camera is watching the footage back. Once captured, you can send your video to your smartphone using the 360fly’s built-in wifi. When viewed with the 360fly app (available on Apple App Store and Google Play), you can choose how you watch the footage at the swipe of a screen. Relive your experience right from the centre of the action, with the ability to flick between viewpoints – be it watching that tee shot, the panoramic oceans views or a 360-degree analysis of your golf swing.

Action sports like snowboarding are already benefiting from 360fly’s mounted video capabilities. The question is, what could it do for golf broadcasts?
Action sports like snowboarding are already benefiting from 360fly’s mounted video capabilities. The question is, what could it do for golf broadcasts?

Better still, with the 360fly app you can also take photographs from any angle of any moment of your footage, eliminating the disappointment of missing that perfect shot.

When paired with the 360fly virtual reality (VR) headset (sold separately) or Google Cardboard viewer, you can take your footage to another level. Switching to the built-in VR mode in the 360fly app and donning the headset transports you back into the action for an immersive and undistracted VR experience where you’re in full control of your viewpoint.

The waterproof, sand and dust resistant video camera is the first of its kind and could be the next big thing in golf broadcasting. Picture it strapped to a caddie during The Masters and it’s clear to see the sky is the limit (literally) with the 360fly. Australian Golf Digest was one of the first in the country to put it to the test and can confirm it takes video innovation to a whole new level. Stay tuned for some fairway footage like you’ve never seen it before!

The 360fly is available at key retailers listed at 360fly.com/au and costs $649.95.