Our editors met with new companies and heard about innovations from brands across the industry all week at the 2020 PGA Merchandise Show in Orlando, Florida. Here are some of the coolest products we saw, which you’ll likely continue to
hear more and more about as the year progresses.
Long before the Alien or C3i sand wedges were hawked on infomercials, promising an automatic out from the bunker, Gene Sarazen was on the case, seeking a better method of escape from such hazards.
Counterfeit clubs are the biggest drain on the game, and the best defence might not be as much about what the equipment companies should be doing as it is how golf consumers should be shopping.
Maher’s paper is the first from a major golf company chief executive to explicitly counter the ruling bodies’ conclusions from their Distance Insights research project.
If you’re looking for definitive conclusions in the massive reports that contributed to the USGA and R&A’s recently released Distance Insights Project, they are quite nearly at every turn and occur so often they can occasionally contradict themselves.