Leading golf footwear innovator, ECCO Golf, and Sydney-based American Golf Supplies Pty Ltd have announced a new partnership which will see AGS become the distributor of ECCO Golf shoes in Australia.
The new deal means the current distribution by subsidiary ECCO Shoes Pacific Pty Ltd will end by the start of the new distribution agreement.
Private company AGS, established 50 years ago and owned by Paul and Kim Roser for the past two decades, is the Australian distributor for PING clubs, bags and accessories and has 24 staff operating nationally.
“We are delighted at the opportunity to represent ECCO Golf in the Australian golf market,” said Paul Roser.
“ECCO is a privately owned company committed to making the highest quality product with technical innovation. Our goal will be to make the ECCO golf shoes broadly available to the Australian golfers where they currently play and shop,” he added.
The deal comes following the recent appointment of Jesper Thuen as ECCO Golf’s Head of Asia-Pacific. Jesper, former Global Marketing Manager at ECCO Golf, sees Australia as key growth region.
“Paul, Kim and the team at AGS are the perfect partner for ECCO Golf in Australia. They know the golf business inside out, and I’m excited about the distribution network and expertise that they can offer,” said Thuen.
“Most importantly, their passion for our products is already shining through, and I’m sure this will filter down to the retailer and ultimately the Australian consumer in time,” he added.
For more information, visit golf.ecco.com