Counterfeit clubs are the biggest drain on the game, and the best defence might not be as much about what the equipment companies should be doing as it is how golf consumers should be shopping.
Maher’s paper is the first from a major golf company chief executive to explicitly counter the ruling bodies’ conclusions from their Distance Insights research project.
If you’re looking for definitive conclusions in the massive reports that contributed to the USGA and R&A’s recently released Distance Insights Project, they are quite nearly at every turn and occur so often they can occasionally contradict themselves.
The TaylorMade Truss putters, along with the Spider S addition to the company’s top-selling Spider line of mallets, make it clear that you’re not going to get better results with the putter if the head isn’t stable at impact.
While golf’s ruling bodies are unclear as to what should happen next, the nearly two-year study of how far the golf ball is flying – known as the Distance Insights Project – is resoundingly clear on one specific conclusion: Distance must be stopped.
The TaylorMade TP5 Pix 2.0 balls reflect the next iteration of the company’s approach to adding flashes of colour to a white golf ball to improve focus and enhance performance.
The Bushnell Wingman is a speaker that doubles as a GPS yardage device, providing front, middle and back distances when paired with the Bushnell Golf app on your phone.
The golfers these two balls are now designed for are demanding fundamentally different things and those demands require fundamentally different solutions.
The new Titleist Tour Soft and Velocity golf balls may not grab all the headlines of the company’s world famous, tour-played Pro V1 family, but don’t be fooled.
The Mizuno ST200 drivers and fairway woods use new titanium and high-strength steel alloys to fuel new levels of performance. Yes, that’s right. Golf club technology is still finding new titanium and steel alloys to enhance distance.
PXG’s Gen2 irons came more than three years after the introduction of its first iteration. The follow up to Gen2, the Gen3 – which encompasses the XP, P and T irons – took far less time.
The new XXIO lineup of Eleven and X woods and irons continue the company’s push towards helping average golfers boost their potential for distance with graphite shafts that get lighter and lighter.
The Cobra King Speedzone family of woods have made it their mission to show that big performance gains can only be possible with a uniquely precise attention to the smallest of details.
Australian Golf Digest
