Articles by Greg Monteforte

July 23rd, 2026

Open Championship 2026: The Royal Birkdale trends that will shape the rest of the year in golf style

Royal Birkdale doubled as a fashion runway this year. From Jason Day’s restrained take on retro Tour style to Lucas Herbert’s caddie stealing the show with his sneaker rotation, here are the trends set to define golf style for the rest of the year.

July 9th, 2026

How David Duval changed the way we see

For decades, sunglasses and golf had the kind of relationship best summed up by the viral Drake “No” meme. Sunglasses? No thanks. Golfers wore them everywhere except on the course. While nearly every other outdoor sport embraced eyewear as essential equipment, elite golfers held onto the belief that sunglasses interfered with performance. They said tinted Read more…

June 23rd, 2026

U.S. Open 2026: Unpacking 7 style lessons from Shinnecock Hills

The U.S. Open at Shinnecock Hills gave us a fascinating mix of where golf style is today and where it’s headed next. Cashmere cardigans, pop-over shirts, and quiet luxury footwear shared the spotlight with bright World Cup-inspired colors and a new generation of Tour talent eager to make a statement. The week’s best looks felt Read more…

May 23rd, 2026

Sorry, but pleated pants are back

Back in 2019, I was asked to sit on a golf fashion panel at the PGA Show. It was during the absolute height of the slim-fit era. At one point, the moderator asked what golf fashion would look like in five years, and I blurted out, “Pleated pants will make their return to the fairways.” Read more…

May 22nd, 2026

2026 Best dressed on tour awards

Although Adam Scott, Keith Mitchell and Jason Day dress very differently, their styles are derived from the same guiding principle: Unapologetic individuality.

May 20th, 2026

PGA Championship 2026: The biggest style moves from Aronimink

The PGA Championship at Aronimink gave us one of the clearest snapshots yet of where golf fashion is heading next. Heritage storytelling, quiet luxury, relaxed tailoring, and old-school layering all took center stage in Philadelphia this week, while a few lingering relics from the slim-fit tech era continued to overstay their welcome. From Min Woo Read more…

April 14th, 2026

Masters 2026: The biggest fashion moves on the ground at Augusta National

The Masters continues to be the greatest fashion show in the game of golf as players highlight the latest trends and brands showcase their newest designs. But the vibe out of Augusta this year felt new and energetic. The game’s best were dialing in fits by allowing texture, wider silhouettes, and subtle details to carry Read more…

January 6th, 2026

How golfers can wear the color of 2026

Every year, the Pantone Color Institute predicts a shade it thinks will define the year culturally and commercially. “Cloud Dancer” is its Color of the Year for 2026, and for the first time since Pantone launched the program back in 1999, it has selected a white (or near-white) shade. Soft, airy, and intentionally restrained, Cloud Read more…

November 9th, 2025

Why the golf boot is the biggest golf footwear trend of the season

A few years ago, the idea of wearing boots on the golf course would have drawn a few laughs on the first tee, but not anymore. This season, the golf boot is the biggest footwear trend to hit the fairways, and today’s designs go beyond just keeping your feet dry. They hit that sweet spot Read more…

October 15th, 2025

Layers with texture are this fall’s fashion trend

The daylight is fading faster, and the mornings have a crisp bite to them. Fall golf is officially on the tee, and one of the biggest trends of the season is layers with texture. While summer is all about smooth, lightweight fabrics and clean lines, the cooler months are where golf fashion brings dimension, depth, Read more…

September 26th, 2025

Ryder Cup 2025: The specifics behind every intricate, important detail on the Americans’ bags

When the U.S. Ryder Cup team strolls to the first tee on Friday morning, the style story won’t just be about their apparel. The team’s boldest statement will be slung over the shoulders of their caddies in the form of limited-edition team bags designed and crafted by SWAG Golf. Sure, the crowd noise will be Read more…

September 7th, 2025

How the Team USA Walker Cup uniforms pull off just the right amount of flash

When the United States Walker Cup Team tees it up at Cypress Point, they’ll do so in timeless looks designed and crafted by Peter Millar. With a historic event being played at an equally iconic venue, the brand clearly understood the assignment. Players’ wardrobes blend classic staples with bespoke pieces created exclusively for the squad, Read more…

July 30th, 2025

The best golf shoes that aren’t golf shoes

Your style doesn’t stop when you step off the course. And with clubhouse dress codes loosening, golfers have more freedom than ever to show personality from the grill room to post-round patio hangs. Whether your vibe is sporty, laid-back, or unapologetically luxe, good off-course shoes keep your look as dialed as your short game. Today’s Read more…

July 24th, 2025

The ‘new blue’ and other fall fashion trends showcased at Portrush

Once again, the Open Championship gave us a sneak peek at some of the biggest fashion trends for fall. From earthy color palettes and rich textures to fresh stripes and retro accessories, these are the trends to know as we transition to shorter days and cooler temps. Go for the Green Christian Petersen David Cannon Read more…