Grandstands may line the 18th hole at St Andrews this week for the Open Championship, but starting next month, they’ll be replaced with the first ever permanent storefront featuring co-branded apparel and accessories from TravisMathew.
The over 100-piece collection doesn’t go on sale until mid-August, but we got an exclusive look at the line that will be available at the historic storefront and on the TravisMathew website.
TravisMathew product has been sold in St Andrews in recent years, but this is the first brand-specific store to have a permanent storefront at the course. It’s a display of both how TravisMathew has grown to become a major player in the golf space and how St Andrews is evolving to support new and younger golfers.
“This is truly an iconic moment for TravisMathew,” Ryan Ellis, CEO of TravisMathew, said. “To have the opportunity to associate our brand at the Home of Golf with a retail store footsteps from the famed Old Course is something we couldn’t be more excited about.”
To celebrate the collaboration, TravisMathew announced a sweepstakes with the chance to win a trip for two to Scotland to shop at the store when it opens next month. The winners will also get to play the Old Course and Castle Course with three nights accommodation at the Rusacks St Andrews Hotel that overlooks the 18th hole of the Old Course. The sweepstakes is running on the TravisMathew website now through August 7.