As accomplished sports administrator Chris Heck packed his bags to move home to the US from the UK after a successful stint with English soccer team Aston Villa FC, he made sure to squeeze in one more dream golf trip
In his first three months, two things that stood out to O’Neil: the competitive drive of LIV’s 54-player roster and commercial milestones like the first mainstream TV deal.
LIV Golf chief executive Scott O’Neil has heaped praise on the league’s flagship Adelaide event, lauding it “one of the top sports experiences of my life”.
For a guy who comes from outside the world of golf, LIV Golf’s new CEO, Scott O’Neil, now occupies a hot seat among the game’s most powerful decision makers.
The tournament is three years into a four-year deal brokered by two-time Open winner Greg Norman and South Australian premier Peter Malinauskas. Now, he’s fending off interest to keep it in South Australia after 2026.