TaylorMade Kalea Gold women’s set: What you need to know

TaylorMade Kalea Gold women’s set: What you need to know

WHAT YOU NEED TO KNOW: TaylorMade’s new Kalea Gold line is a 10-piece set designed specifically for women. The line builds on its predecessor, Kalea Premier, and features upgrades in both cosmetics and technology in an effort to elevate the experience for female golfers. AVAILABILITY/PRICE: Aug. 20. Available as a 10-piece set including a driver, Read more…

TaylorMade Hi-Toe 4 wedges: What you need to know

TaylorMade Hi-Toe 4 wedges: What you need to know

The TaylorMade Hi-Toe 4 wedge continues the company’s larger-faced, high centre-of-gravity design with the same original mission: pushing mass higher helps to produce a lower-flighted, higher-spinning design.

How Mastercard is growing the experience economy in golf

How Mastercard is growing the experience economy in golf

Many golfers may not be familiar with the term “experience economy,” but chances are they have contributed to the trend in one way or another. The experience economy describes a recent shift in consumers traveling for more unique and memorable events than traditional trips—with travel to sporting events leading the charge. Between the Olympics in Read more…

Titleist GT drivers: What you need to know

The three new Titleist GT drivers (GT2, GT3, GT4) fill similar slots to the three TSR models they replace with the forgiving GT2, the shot-shaping GT3 and the ultra low-spin GT4. But they do so in a dramatically new way for the traditional Titleist metalwood philosophy.

Titleist GT fairway woods: What you need to know

WHAT YOU NEED TO KNOW: The Titleist GT fairway woods make use of a new thermoplastic polymer matrix crown that weighs one-fifth as much as the surrounding steel to create two distinct ball flights and forgiveness profiles. The two models include the higher-launching, larger, more forgiving GT2 (TSR2 replacement) and the taller-faced, flatter-flying, control-oriented GT3 Read more…