Puma releases new Ignite Elevate 2 and Ignite Elevate X shoe

Puma’s new Ignite Elevate 2 and Ignite Elevate X have just hit the market, fusing comfort with structure. You’ll see Rickie Fowler, Max Homa, Gary Woodland, and Viktor Hovland wearing the tour version this year, which will be available at retail in March. The Ignite Elevate line has a lightweight, cushiony midsole to make it Read more…

Every driver used by a winner on the PGA Tour in the 2025 season

As the 2025 PGA Tour season begins, we too begin our annual tracking of eery drive used by a winner during the course of the tour year. It’s a fun endeavor as it provides an interesting way to review the year while also offering a closer look at the best technology used on tour. With Read more…

Every putter used by a winner on the PGA Tour in the 2025 season

To win on the PGA Tour usually requires a good week with your putter. That’s why we’ve been compiling for a few years now a list of the putter that every winner on the PGA Tour has used en route to victory. And it’s why we’re doing it again here in 2025, chronicling what’s in Read more…

Callaway Elyte line: What you need to know

The Callaway Elyte drivers look to maximise distance by combining the most productive aspects of a forgiving, lower spin head design with an aerodynamically sleek shape – two design paradigms that typically work at cross purposes.

Callaway Elyte hybrids: What you need to know

WHAT YOU NEED TO KNOW: The Callaway Elyte hybrid lineup (Elyte, Elyte X, Elyte Max Fast) solves the challenge of unhittable lower-lofted irons with two key technologies. First, there are unique-to-each-model face designs, all based on thousands of average golfer swings. Second, and certainly no less informed by all that swing data, the company reengineered Read more…

Callaway’s Elyte iron family: what you need to know

The new Callaway Elyte iron line (the standard Elyte, the more forgiving Elyte X, the lighterweight Elyte Max Fast and higher-launching Elyte HL) feature numerous shared technologies. Among them is a face made from a high-strength stainless steel that allowed Callaway engineers (with an assist from artificial intelligence using real-player data) to create a thinner Read more…

Tiger Woods’ historic 2000 season was keyed by 1 surprising gear change

Scottie Scheffler remains the closest thing to a human cheat code in professional golf. Earlier this week, the 28-year-old secured his third PGA Tour Player of the Year award, joining Tiger Woods as the only men to be honored three consecutive years. The following day, Scheffler was identified as Google’s most-searched golfer for 2024, breaking Read more…

Cobra DS-Adapt fairway woods, hybrids: What you need to know

WHAT YOU NEED TO KNOW: The Cobra DS-Adapt lineup rolls out three new fairway woods and a hybrid and each will make use of a new 33-way adjustable hosel to help players dial in the ideal launch and ball flight characteristics their games need. The range includes the compact, low-spin DS-Adapt LS, which features a Read more…