Swing Factory, Australia’s emerging leader in golf facilities and family entertainment, has announced its next major expansion with the transformation of a driving range site in the City of Maitland, just a short drive from the heart of the New South Wales Hunter Valley.
The multi-million-dollar redevelopment (on the old Tom’s Golf Range site) will deliver a state-of-the-art venue blending advanced golf technology, premium social facilities, and family-friendly fun. Construction is set to begin in late 2025, with the grand opening anticipated for mid to late 2026 (STCA).
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The Maitland/Rutherford facility will be Swing Factory’s third venue – joining the thriving operations at Terrey Hills in Sydney, and Morack Public Golf in Melbourne – and marks another milestone in the company’s mission to create Australia’s first nationwide network of community-oriented golf driving range venues.
Swing Factory is transforming the way Australians experience golf ranges, establishing a new standard for innovation and accessibility nationwide. Purpose-built facilities blend advanced game-improvement technology with lively, welcoming social areas, delivering an experience that resonates with dedicated golfers, casual players and families.
Swing Factory Maitland is set to become the leading golf facility in the region and will feature:
• A modern clubhouse with integrated alfresco spaces for casual dining and social gatherings
• All-weather, undercover driving bays with plush lounge seating for year-round comfort
• An 18-hole, architect-designed mini-golf course by Richard Chamberlain, complete with immersive landscaping
• A curated food and beverage menu designed to complement the venue’s social atmosphere
• Auto-tee systems in every bay with robotic ball collection for seamless play
• Toptracer Range technology in every bay – delivering real-time ball tracking, game modes and performance analytics used by elite courses and players worldwide.
Erich Weber, managing director and co-founder of Swing Factory, said: “The Maitland launch is an exciting opportunity to bring the brand’s signature experience to a region with a thriving sporting culture and growing community.
“The City of Maitland has such a rich blend of passion for sport, hospitality, and community,” Weber said. “Maitland is the perfect place to showcase what Swing Factory is all about – creating a space where golf, entertainment and community come together in one destination. We can’t wait to welcome everyone through the doors in mid to late 2026.”
Weber also hinted at the company’s broader ambitions.
“This is an important step forward for Swing Factory,” he added. “Our first two venues have proven how much Australians love this concept. Maitland is our latest chapter, and our first regional location. We can’t wait to show the people of the Hunter what the Swing Factory Experience is all about.”
More information can be found at swingfactory.com.au
*Nick Cutler, chief executive officer of CMMA Digital & Print Pty Ltd – publishers of Australian Golf Digest – is a co-founder of Swing Factory
