Soneven: Swing Bold, Dress Loud

Rewrite the Club Dress Code with Soneven

From Lucy Barnes Brown rocking the first U.S. Women’s Amateur win in 1895 to over eight million women globally teeing off today, women golfers are no longer the quiet players – they’re owning every shot and style statement on the green. “We’re playing stronger than ever, but our outfits don’t reflect that,” says Cindy, a longtime golf fan ready for a change, “For too long, golf attire has been all about crisp collars, neutral tones, and silhouettes that screamed function but barely whispered the fun.”

While many brands still play it safe with muted palettes and bland designs, one rising name is taking a bolder swing. Founded in 2021, Soneven is a female-focused golfwear brand rewriting the rules, creating clothes that perform, but also spark joy.

Soneven’s autumn collection doesn’t just show up, it turns heads. Bursting with colour, attitude, and personality, this season’s designs invite women to take up space, swing with confidence, and dress like they mean it. 

Leading the lineup is their iconic flamingo-inspired print – vibrant, sun-kissed, and full of playful flair. Born for golden-hour rounds and breezy Noosa strolls, this collection brings the colour and confidence of a tropical escape to every swing. Alongside it, the reimagined argyle series offers a striking twist on tradition. Think sharp geometry meets modern colourplay – less preppy, more punchy. From vibrant brushstroke floral skorts to unexpected colour clash polos, each piece speaks to a different kind of energy – spirited, stylish, and unapologetically feminine.

Soneven’s collection isn’t about resizing from men’s style, but rewriting women’s dress code on the green. Created by passionate female golf lovers, every detail embraces feminine silhouettes and practical needs, making sure women feel confident, comfortable, while expressing their style on the course. And with prices that won’t break the bank, great style has never felt so accessible.

“When we’re crafting each piece, we’re thinking about what women want to wear – not what they’re told to wear,” says Ana Kei, one of Soneven’s lead designers and a passionate golfer herself. “It’s not just about feeling comfortable; it’s about feeling seen. Because why should performance ever come at the expense of personality?”

And that message is clearly resonating. Now in its fourth year, Soneven is gaining traction among women who want their golfwear to say more – to reflect their energy, their joy, their point of view. “I feel like finally a brand gets me,” says Sarah, a recreational player who recently discovered the line. 

Women golfers – once the afterthoughts of the golfwear industry – are making noise. They’re here to own their space, their shots, and yes, their style. It’s a dress code being rewritten – not by rules, but by those bold enough to wear it their way. 

Explore the full collection at soneven.com