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Titleist: Having A Ball

Exploring New Bedford, Massachusetts: the birthplace of Titleist and the Pro V1.

For most, the 4-iron is dead. Here’s why and what you need to replace it with. Hint: It’s not a 4-hybrid

For the high majority of everyday players, the 4-iron is dead. Fullstop. Only about 20 percent of LPGA Tour players carry a 4-iron that’s not a utility iron.

The USGA doesn’t test drivers at the US Women’s Open. Here’s why

With top players in the men’s game having to give up their drivers because they’ve suddenly gotten too hot, the question arises, isn’t this possibly happening with the women’s game, too? The answer came this week at the most important women’s tournament of the year, the US Women’s Open, and the answer was sort of Read more…

Mission: Hot List

Our annual equipment guide gets more
comprehensive – and personal – than ever.

Players 2025: The clubs Rory McIlroy used to win at TPC Sawgrass

The clubs Rory McIlroy used to win the 2025 Players Championship

The right golf shoes can improve your golf swing – a tour pro explains why

The right shoes can help you move your body in the golf swing.

10 myths about golf clubs you should forget right now

With golf equipment, there is an abundance of words spoken so often that they are taken as fact when they are just folktales from the fairways. Those who fit golf clubs for a living know what’s true – and what isn’t.

Callaway’s latest Apex line of irons: What you need to know

It’s been three-and-a-half years since Callaway has introduced a new line of Apex irons, and the wait has been tough for Apex loyalists.

Can putter inserts go ‘dead’? We investigate

Some putter R&D experts said it could happen – albeit usually only under the most extreme conditions.

The clubs Akshay Bhatia used to win the 2024 Valero Texas Open

Bhatia ranked first in strokes gained/approach-the-green (gaining more than eight shots on the field) and first in greens in regulation.

The Ever-changing Nature Of Clubfitting

Clubfitting has evolved substantially in recent years. And a young Australian biomechanical engineer at equipment manufacturer Ping says it’s all the more reason to be professionally fitted for your next set of sticks.

Callaway Paradym Ai Smoke, HL and Max Fast irons: What you need to know

Callaway’s latest irons line combines advanced machine learning with big data. The line features three models geared towards specific player types.

Golf ball rollback has interested engineers scratching their heads about ultimate impact on the game

Tom Mase and Martin Brouilette have spent hundreds of hours studying various scientific areas in golf, but neither can yet say with certainty how the rule change announced overnight by the R&A and USGA will affect golfers, especially those on the recreational side.

The clubs Ludvig Aberg used to win the 2023 RSM Classic

Aberg ranked first in strokes gained/off the tee, second in driving distance and sixth in driving accuracy with is 9-degree Titleist TSR2 driver with a Fujikura Ventus Black 6X shaft.

The clubs Tom Kim used to win the 2023 Shriners Children’s Open

Unlike last year when Kim didn’t make a single bogey in his 72 holes, he made seven bogeys and a double this time around but offset it with a tournament-high 27 birdies along with one eagle.

Technology: A Cut Above The Rest

Can this robotic lawn mower change golf’s turf industry forever?

USGA technical chief speaks out on rollback, handicaps, US Open and the ’18-yard’ effect

We asked the USGA’s John Spitzer, managing director of equipment standards, to clarify a few things as the proposed golf-ball rollback rule starts its Notice and Comment journey.

New study reveals the harsh truth about 5-irons

Our results with players at this year’s Hot List testing show that some players can’t carry a 5-iron farther than they fly a 7-iron.

Tiger’s irons sell for millions, a major champ’s timely putter fix: a wild year in golf equipment

There was plenty to talk about in golf in 2022. The emergence of LIV Golf and Tiger Woods’ return to competition, of course, rank near the top.

When it comes to handling players’ equipment needs, LIV Golf is finding ways to do more with less

How is the equipment landscape different on the upstart Saudi-backed circuit compared to what players are used to on the PGA Tour?

The clubs Hudson Swafford used to win the 2022 American Express

Swafford ranked fourth in strokes gained/approach-the-green with his irons, picking up more than four shots on the field.

Golf equipment supply chain: Growing pains

The surge in demand for golf equipment is a good problem to have – unless there’s not enough supply to support it.Â