One of the most memorable moments in the Hall of Fame career of Phil Mickelson is his breakthrough major win at the 2004 Masters. And Lefty’s celebration – the limited air underneath his feet and the 18th green at Augusta National – was just as legendary.

Well, equally legendary is the fact Mickelson appears to be unveiling a new logo at this week’s CareerBuilder Challenge on the US PGA Tour. Spotted on different signage at the tournament earlier in the week with Lefty being a tournament ambassador, Mickelson is wearing a jacket with a silhouette of himself and his famed Masters “jump” during his 2017 debut this week.

It’s unsure whether this will be a soon-to-come consumer product, but either way, it has caught our attention.

Mickelson, who was unsure whether he’d be feeling healthy enough to play this week, has started out nicely in his opening round at La Quinta Country Club, as he’s 4-under par through his first 16 holes.

The highlight, though, thus far, is the logo. Never change, Phil.