Cleveland

On the surface, it appears Cleveland has merely added a colour scheme to its successful HB Soft line. The new PVD grey-satin finish does reduce glare, but the changes are more than decorative. The Premier challenges a player to think about the grip choice, guiding those with arcing strokes to a skinnier grip and those with straight-back, straight-through actions to a wider Lamkin SINKFIT Pistol grip. The faces have a deep milling pattern with grooves concentrated in the centre and spaced apart near the heel and toe. The idea is that changing friction normalises speed off the face for consistent roll. Each pattern’s density matches a clubhead’s overall stability so that the two work together for reliable ball speed.

SPECS 4 models; head weight 365, 370 grams; length 33-35 inches