The Genesis Invitational is making an $8 million donation in vehicles to the Los Angeles wildfire recovery efforts.
This week’s PGA Tour event had to move from Riviera Country Club to Torrey Pines due to the damage suffered in Riviera’s surrounding neighborhood of the Pacific Palisades. On Tuesday the event sponsor announced in conjunction with the tour that 100 cars along with cash contributions will be funneled to the California Rises initiative.
California Rises will aid in the rebuilding efforts as a result of the wildfires that devastated the region in January. Some of the charities involved include the American Red Cross, World Central Kitchen, California Fire Foundation and the Genesis Inspiration Foundation.
Additionally, the tournament week will service as a fundraising effort and platform to highlight the response of the Los Angeles community. During tournament play, every shot will have extra incentive through “Birdies for Good” with $300 donated for every birdie and eagle and $10,000 for a hole-in-one. Throughout Torrey Pines there will be links to the donation site and fans can send a thank you note to first responders at Postcards from the Tee.
“The Genesis Invitational has called Los Angeles home for nearly a century and has a long-standing history of positively impacting the community,” said Mike Antolini, tournament director of The Genesis Invitational. “Although we are not at Riviera this year, we are proud to be part of California Rises in support of the relief efforts.” Added PGA Tour commissioner Jay Monahan: “The game of golf has always played a role in bringing people together for a common cause, and the PGA Tour is proud to support the efforts of the California Rises initiative at The Genesis Invitational. We commend Genesis, Tiger Woods and TGR Live for their leadership and we are grateful to Farmers Insurance, Mayor Todd Gloria and the City of San Diego and the Century Club for their collective efforts as we relocated The Genesis Invitational to Torrey Pines.”
This article was originally published on golfdigest.com
