It’s a brave new world out there. AI is replacing human thinking. Civilians can book flights into space. The new Corvette has an electric engine. The only constant, as we are reminded daily, is change.
Then there’s Fireball Whisky (stick with us here). Unsatisfied with humanity’s comparatively primitive means of finding lost golf balls, the Cinnamon spirit purveyor has trained a group of dog caddies—dubbed the FireBALL Retrievers—to sniff out your errant shots by means of yet another innovation:
Fireball-scented golf balls.
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The future looks bright, but we still haven’t told you the best part. You (yes, YOU!) can be one of the few to book a tee time with the FireBALL Retrievers beginning Friday, June 20th. The one-of-a-kind golf outing will be held on June 27th at White Pines Golf Club just outside of Chicago, Il., where you’ll play a round with one of the Lassie loopers.
If you can’t make it to White Pines to experience the bleeding edge of canine companionship, don’t worry. The Fireball-scented golf balls will be available for purchase on FireballWhisky.com beginning on the 27th, so you can train your own pup to caddie for you … and maybe even read a green or two while they’re at it.
RELATED: New study determines which golfers drink the most and the answer might be the most obvious thing ever
This article was originally published on golfdigest.com
