What you need to know: Evnroll has never been shy about pushing putter-face technology. When the company debuted SweetFace grooves nearly a decade ago, the idea was simple: even out speed across the face so a putt struck toward the heel didn’t come up embarrassingly short. That concept quickly became Evnroll’s calling card.
For 2025, the California-based brand is doubling down with SweetFace 2.0—a new parabolic groove geometry the company claims is softer, faster and straighter than its predecessor. The technology headlines the new Origin putter family, a four-model lineup milled entirely in the United States.
Price/availability: All four models in the lineup (ER2, ER5, ER8, ER10) retail for $399 and come standard with milled tungsten and steel sole weights.
3 Cool Things 
1. Face design: The face pattern has become the hallmark for Evnroll’s putter, and SweetFace 2.0 marks the most aggressive redesign the company has attempted. Instead of retooling shape or sightlines, Guerin Rife—Evnroll’s chief designer and the longtime pioneer of grooved faces—targeted how the ball leaves the putter.
What’s changed?
Shallower grooves: Depth cut down by roughly 50 percent, which reduces “dwell time,” a metric describing how long the ball stays on the face. Less dwell time means a higher impact ratio (think of it as smash factor for putters).
Compressed spacing plus a parabolic pattern: Wider channels in the center, tighter toward the heel and toe. Rife claims this geometry tightens dispersion by subtly steering mishits back toward center.
Reduced surface contact: Less groove depth means more face interacting with the ball at impact, which in turn produces a surprisingly soft feel compared to previous generations.
The takeaway? SweetFace 2.0 is designed to deliver more consistent speed and line, without giving up the soft-but-solid feel that’s become Evnroll’s signature.
2. Milled and modular: Every Origin model is milled from 303 stainless steel, with the ER10 employing a 6061-aluminum body paired with a stainless-steel wing for perimeter weighting. The satin, glare-resistant finish is accomplished without excessive polishing.
As for the weighting, the steel and tungsten sole weights are fully milled, not cast. Weight configurations adjust with putter length, not all brands bother with this nuance—it’s a good thing.
Higher-MOI mallets (ER5, ER8, ER10) benefit most from the sole weights, but even the ER2 blade gets subtle stability gains.
A single-bend shaft with slight toe hang, found on all models, is a departure from the trend of face-balanced only mallets, offering a bit more arc-friendly design without excluding straight-back-straight-through strokes.
3. Multiple models: While the Origin lineup places an emphasis on mallet models, it includes a single blade offering as well. Here’s a breakdown of each model in the lineup.
Origin ER2
A refined mid-blade inspired by the longtime flagship ER2. A traditional shape upgraded with the new groove tech and more robust weighting. Best fit for players who want classic visuals with modern stability.
Origin ER5
A winged mallet without the usual rear cavity, which gives the head a strong, confidence-building outline at address. High heel-toe weighting should appeal to players who fight head rotation.
Origin ER8
A compact, square-back mallet. The full-length sightline and softened rear shaping make this a solid option for golfers who want mallet stability in a footprint closer to a blade.
Origin ER10
The biggest, boldest shape in the family—aluminum body, stainless steel wing, high MOI. If stability is the priority, this is the anchor of the lineup.
This article was originally published on golfdigest.com
