What you need to know: Cobra’s OPTM fairway woods and hybrids are engineered around optimised Products of Inertia (POI), a design philosophy focused on delivering greater stability, forgiveness and consistency through precise mass distribution. By minimising unwanted twisting at impact while maintaining high MOI, OPTM clubs help golfers achieve straighter ball flights and more reliable distance on off-centre hits.
To complement their stability, Cobra incorporated H.O.T. Face technology for faster ball speeds across a larger hitting area, along with multi-material construction that lowers CG and boosts forgiveness. The hybrids add a larger, more confidence-inspiring shape and refined loft progression to promote easier launch, steeper descent angles and improved green-holding ability.
Pricing/availability: Fairway woods: Australian pricing TBA: 14.5, 16, 17 degrees with a 33-way adjustable hosel; OPTM X, 15, 16.5, 18, 21, 24 degrees with a 33-way adjustable hosel; OPTM Max, 15.5, 18.5, 21.5 degrees with a 33-way adjustable hosel. Hybrids: OPTM, 19, 21, 24, 28 degrees with a 33-way adjustable hosel. Availability: Pre-sale on January 13, retail on January 20.
3 Cool Things 
1. Forgiveness beyond MOI: Most fairway wood and hybrid conversations stop at moment of inertia, but OPTM’s real story lives one layer deeper. Products of inertia (POI) describe how mass distribution can cause unwanted coupling between rotational axes—essentially how a clubhead can twist or wobble on off-centre strikes even when MOI is high.
Cobra engineers attacked this by refining the head shape and strategically placing internal mass to reduce POI while preserving strong MOI values.
The CAD measurements show OPTM delivers a lower total POI than the 2023 King Tec hybrid, meaning less unpredictable face rotation when contact moves away from centre. For golfers, that translates to more stable ball flight, tighter dispersion and more reliable distance, especially on the kind of imperfect strikes fairway woods and hybrids tend to see most often.
2. More marketing ploy: Cobra didn’t add adjustable sole weights to OPTM fairways just to check a fitting box. The system is designed to meaningfully alter launch, spin and shot shape in ways players can see and feel on the course.
The OPTM LS model features three weight ports and three interchangeable weights (14, 11 and 3 grams), allowing fitters to shift the centre of gravity forward for lower spin and higher ball speed, or rearward and heel/toe for added stability and shot-shape bias.
The OPTM X and MAX models simplify the concept but keep the intent the same—offering front/back or heel/back options that let golfers fine-tune trajectory and forgiveness without sacrificing speed.
What makes the system effective is how it’s paired with the rest of the head design. Multi-material construction—including thin-ply carbon crowns and, in the LS model, a titanium body—frees up discretionary mass so those weight changes actually move the CG enough to matter.
Player testing backs it up: front-weight settings produced more penetrating ball flights and higher ball speeds, while back-weight configurations delivered higher launch, more forgiveness and tighter dispersion.
3. Boosting confidence: OPTM hybrids adopt the larger, more inviting footprint of the 2023 King Tec hybrid, moving away from the more compact DS-ADAPT profile. That added size helps support higher MOI, but Cobra paired it with a revised loft progression designed to increase playability.
Each hybrid beyond the 3H is lofted one degree weaker than its DS-ADAPT counterpart, promoting higher launch, increased spin and steeper descent angles. During Cobra’s player testing, OPTM produced higher launch, more peak height and improved stopping power, resulting in a measurable increase in greens in regulation.
The takeaway is a hybrid that’s easier to elevate and easier to land softly — particularly valuable for players relying on hybrids as long-iron replacements rather than distance clubs off the tee.
