Callaway has unveiled three colourful additions to its golf ball family, with the launch of Superhot Bold.
The company has taken the success of its “super long, super straight Superhot golf ball” and introduced three on-trend matte finishes to ensure golfers can add some colour to their game, without compromising on-course performance.
In addition to the colours, the new 2018 Superhot Bold range features a three-piece construction and combines a large, High Energy Core for fast ball speed with an ultra-soft thin cover, creating a distance ball with soft feel that also delivers additional spin control on shots around the green.
“As we have seen since launching the Chrome Soft Truvis golf balls in 2016 there has been a noticeable influx of coloured balls on the golf course,” says Dr Alan Hocknell, Callaway’s senior vice president of research and development.
“With the launch of the new Superhot Bold ball we are able to provide a technologically advanced ball that delivers on performance while meeting the growing demand for colour.”
Superhot Bold come in 15 ball packs, are available in three eye-catching variations – Matte Orange, Matte Yellow and Matte Red – and will be in store across Australia and New Zealand from February 16, 2018.
PRICING (RRP): AUD $44.99; NZD $54.99
For further information about the complete Callaway product range visit callawaygolf.com.au
