As more manufacturers lean into face technology, Odyssey set out to create something distinct to complement its new Ai-Dual and Ai-Dual Square 2 Square families.
Scotty Cameron’s latest Phantom mallets are built to blend softer feel with tighter speed control, thanks to a full-face carbon-steel insert and a new chain-link milling pattern that fine-tunes sound without dulling feedback.
Callaway’s Quantum fairway woods are built to protect performance on imperfect strikes, particularly low-face contact, while the Quantum hybrids are designed as true long-iron replacements.
Rory McIlroy’s return to competition for his first start of 2026 came with a familiar twist: new year, new equipment—and a reminder that even one of the best ball-strikers of his generation is always searching for small gains. McIlroy arrived at the DP World Tour’s Dubai Invitational with a notable shakeup in the bag, debuting Read more…
Cobra’s King Tec-MD is built to bridge the gap between driver and fairway wood, offering a smaller, more controllable option off the tee and a playable alternative from the turf.
January remains the month when equipment stories dominate the headlines, as manufacturers announce forthcoming products and tour players reveal new deals while dialing in gear for the season ahead. The latter takes centre stage this week as pros return to competition at the PGA Tour’s Sony Open and the DP World Tour’s Dubai Invitational. One Read more…
Cobra’s OPTM fairway woods and hybrids are engineered around optimised Products of Inertia (POI), a design philosophy focused on delivering greater stability, forgiveness and consistency through precise mass distribution.
Buying new wedges is one of those moments when nuance actually matters. Loft is easy. Grind gets a lot of attention. But bounce? That’s where shots are saved – or quietly ruined.
Fujikura’s Ventus franchise has never been about chasing trends; it’s been about refining what elite players and fitters already trust. The all-new Ventus TR Blue continues that pattern, not by reinventing the wheel, but by tightening tolerances in places that matter when speed and timing start to stress a shaft’s structure. At its core, TR Read more…
The lineup leans into cleaner shaping, more precise centre-of-gravity placement, and a noticeable expansion of adjustability in clubs that have traditionally offered very little of it.
How far would Tiger have hit it in 2000 if he’d had access to today’s technology? To find out, we ran a full robot test at Golf Laboratories with Tiger’s drivers and balls covering 25 years of innovation.
Question: Caddies often ask me if they can stow one of my headcovers during the round to make life easier. It’s usually driver or putter. What’s more important to keep protected? Answer: This request from caddies comes up more than you might think. With one less thing to juggle, your caddie can focus on helping Read more…
Scottie Scheffler has his share of equipment quirks, which makes perfect sense when you think about it. Nobody reaches the top of the sport by blindly following the crowd. At some point, every elite player figures out what works, locks it in, and refuses to budge. Scheffler is no different. His quirks range from the Read more…
Amazon’s new two-piece Basics Core Soft ball was never designed to dominate the tour. But when an ultra-budget ball promises “exceptional distance, straight flight and advanced cover and core technology,” golfers understandably get curious. So we put it to the test. We compared Core Soft to Titleist’s Pro V1, Tour Soft and Velocity using the Read more…
What you need to know: Evnroll has never been shy about pushing putter-face technology. When the company debuted SweetFace grooves nearly a decade ago, the idea was simple: even out speed across the face so a putt struck toward the heel didn’t come up embarrassingly short. That concept quickly became Evnroll’s calling card. For 2025, Read more…
Today’s equipment isn’t just designed for forgiveness; it’s engineered for customisation. And those customisable elements can deliver immediate gains when players understand how to use them.
Q: I’ve always had a slice, so I want to try a slice-fighting driver. Any advice? First off, getting help from your equipment is never a “last resort” solution. Two years ago, Nelly Korda [above, from 2023] was using TaylorMade’s Stealth 2 HD model. The HD stands for “high draw”, meaning it’s draw-biased. There are Read more…
Early headlines at The Annika LPGA event were dominated by 18-year-old Kai Trump and WNBA superstar Caitlin Clark – to the point that Nelly Korda’s return to the course for her first start in six weeks became a secondary story. It’s not often that the 27-year-old is the understudy.