Every year, the Pantone Color Institute predicts a shade it thinks will define the year culturally and commercially. “Cloud Dancer” is its Color of the Year for 2026, and for the first time since Pantone launched the program back in 1999, it has selected a white (or near-white) shade. Soft, airy, and intentionally restrained, Cloud Read more…
A few years ago, the idea of wearing boots on the golf course would have drawn a few laughs on the first tee, but not anymore. This season, the golf boot is the biggest footwear trend to hit the fairways, and today’s designs go beyond just keeping your feet dry. They hit that sweet spot Read more…
The daylight is fading faster, and the mornings have a crisp bite to them. Fall golf is officially on the tee, and one of the biggest trends of the season is layers with texture. While summer is all about smooth, lightweight fabrics and clean lines, the cooler months are where golf fashion brings dimension, depth, Read more…
When the U.S. Ryder Cup team strolls to the first tee on Friday morning, the style story won’t just be about their apparel. The team’s boldest statement will be slung over the shoulders of their caddies in the form of limited-edition team bags designed and crafted by SWAG Golf. Sure, the crowd noise will be Read more…
When the United States Walker Cup Team tees it up at Cypress Point, they’ll do so in timeless looks designed and crafted by Peter Millar. With a historic event being played at an equally iconic venue, the brand clearly understood the assignment. Players’ wardrobes blend classic staples with bespoke pieces created exclusively for the squad, Read more…
Your style doesn’t stop when you step off the course. And with clubhouse dress codes loosening, golfers have more freedom than ever to show personality from the grill room to post-round patio hangs. Whether your vibe is sporty, laid-back, or unapologetically luxe, good off-course shoes keep your look as dialed as your short game. Today’s Read more…
Once again, the Open Championship gave us a sneak peek at some of the biggest fashion trends for fall. From earthy color palettes and rich textures to fresh stripes and retro accessories, these are the trends to know as we transition to shorter days and cooler temps. Go for the Green Christian Petersen David Cannon Read more…
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Arnold Palmer Invitational presented by Mastercard - 2026