U.S. Open 2026: Fans tee off on Brooks Koepka’s bacon / barbershop / Seinfeld shirt on Thursday at Shinnecock

By

It wouldn’t be a major without some sartorial controversy. Golf’s apparel outfitters save their best and brightest looks for the year’s biggest tournaments, and there’s always handful that miss the mark in humorous ways. On Thursday at Shinnecock, that ignominious honor went to Brooks Koepka, whose Nike shirt tickled golf fans pink throughout the opening round. From ‘Seinfeld’ references to bacon comparisons, here are some of our favorite reactions.

RELATED: Watch 18-year-old phenom Mason Howell out-drive Scottie Scheffler by 14 yards(!)

And because the world remains a fiery car crash of opinions, some people even liked it!

Despite the general reaction to the salmon sashimi statement and a disppointing double bogey to end his opening round, Koepka turned in a solid two-over 72. With the worst of wind arriving for the afternoon wave, Kopeka—pink shirt or no—remains firmly in the mix as he vies to repeat his magical week at Shinnecock in 2018.

MORE GOLF DIGEST U.S. OPEN COVERAGE

U.S. Open 101: Answering all your frequently asked questions

How to watch the 2026 U.S. Open

First and second round tee times at Shinnecock Hills

Power Rankings: Every player in the U.S. Open field, ranked

Here’s the record prize money payout for each golfer at the U.S. Open

Video: Every hole at Shinnecock Hills

Why can’t the USGA get Shinnecock Hills right? Our interactive guide explains

What’s a ‘good’ shot at Shinnecock? The difference between our editos and tour average

Breaking down Scottie Scheffler’s chances to complete the career Grand Slam

Every chip shot you’ll see at Shinnecock Hills, explained

This article was originally published on golfdigest.com