Viktor Hovland is a man of simple pleasures. He’s amassed over $66 million in career winnings BEFORE endorsements, but you won’t find him rocking seven-digit watches, cruising Monaco in rare cars or eating out at restaurants you and I can’t get a reservation at, let alone afford. As he proved after his $18-million Tour championship win, he’s more of a chips-and-guac guy anyway.
Hovland has spoke about his humble tastes before, saying he doesn’t “spend money out the wazoo”, but expounded on his simple lifestyle Wednesday at Royal Portrush. Asked about his spending habits, Hovland revealed his most recent splurges, and let’s just say they’re extremely on brand. Take it away, king.
Viktor's big purchases: fun activities, a grill and a Ninja blender lol pic.twitter.com/4P3Okku8bb
— DAILY HOVI (@dailyhovi) July 16, 2025
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That’s right, folks. Hovland has pop star money (OK, maybe not Taylor Swift money, but you get the point) and his three most recent notable purchases of late were a nice grill (“to grill some steak”), a Ninja blender (“it cuts it up pretty nicely!”) and a buddies trip to Marbella.
“I try to spend money on things that are fun, like activities,” Hovland explained. “But in terms of things, there’s not that many things to buy.”
Speak for yourself, Viktor. We don’t all have Ping endorsements.
Jokes aside, Hovland’s perspective is refreshing and reflects a broader mindset shift amongst golf’s up-and-coming stars. While many members of golf’s old guard chased massive paydays in recent years, often at the detriment of their careers and reputations, golf’s younger generation pursued contentment beyond the bottom line. Even World No. 1 Scottie Scheffler spoke candidly about the fallacy of success on the PGA Tour this week. Make no mistake, money is important and nice things are nice, but sometimes all you need is a couple of good steaks in the backyard with your friends. Speaking of which, we’re still waiting on that invite, Viktor …
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This article was originally published on golfdigest.com
