The Southern Guards enter a new chapter this season, unveiling a refreshed identity while reflecting on key moments that continue to shape their ambition on the LIV Golf circuit.
Following trademark issues that emerged late last year, the team explains the decision to rebrand and the meaning behind their new rhino logo – a symbol shaped like South Africa itself, representing strength, heritage and pride in their southern hemisphere roots. Far from a cosmetic change, the new identity reflects a deeper connection to who they are and where they come from.
The discussion revisits a dramatic playoff at Adelaide two years ago, where a charged atmosphere, missed chances and a single putt remain vivid. While the result didn’t go their way, the experience highlighted the intensity of LIV crowds and reinforced the margins that define success at the highest level.
Attention then turns to a milestone moment: bringing LIV Golf to South Africa for the first time. Years in the making, the event represents more than just another stop on the schedule. It’s an opportunity to showcase world-class golf at home, inspire young players and introduce a uniquely local atmosphere – including a signature watering hole with unmistakable South African character.
