One of the hot tickets of LIV Golf Adelaide week played out away from the fairways, with the 4Aces Social Club delivering exactly what it promised: access, atmosphere and a reminder that LIV’s Australian stop is now as much a lifestyle event as it is a golf tournament.
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Held in partnership with Penfolds and Bentley, the invitation-only destination brought together players, partners, media and guests for a relaxed evening that felt more like the unofficial opening ceremony of LIV Adelaide rather than a conventional team function. This is what Adelaide is doing so well, opened doors in a relaxed, social, and unmistakably “big week of golf in town” energy.
4Aces captain Dustin Johnson was among those in attendance, spending time with guests and reinforcing why the team continues to resonate with fans off the course as much as it does on it. The broader 4Aces group was out in force too, giving the night a distinctly team-driven feel rather than a fleeting fly-in appearance. It’s that sense of presence, of players genuinely leaning into the week, that has helped LIV Adelaide carve out a different identity to many global tour stops.
The Social Club concept continues to mature into one of LIV’s smarter off-course plays. It gives partners a meaningful hospitality platform, offers fans and stakeholders rare proximity to the athletes, and helps turn tournament week into a multi-day experience rather than a two-day sporting hit. Penfolds’ involvement added polish and a sense of occasion, while Bentley’s presence reinforced the premium, lifestyle-led positioning LIV Golf is clearly doubling down on.
Most importantly, the night captured the broader shift around LIV Golf Adelaide. What began only four short years ago has now become a genuine fixture on the Australian sporting calendar, one that attracts not just golf fans but a wider crowd drawn by the spectacle, the access and the sense that something bigger is happening around the event.
As we head into the weekend with many travelling interstate to see the best players in the world, it’s a gentle reminder, LIV Adelaide is no longer just about what happens inside the ropes. It’s about the full week, the full experience and the moments around the edges that are quickly becoming part of this tournament’s story.
FULL LIV GOLF ADELAIDE COVERAGE HERE
