Callaway

Designing balls in this category means focusing on attributes that help golfers play the game they are capable of rather than the one they aspire to. In many instances, that means giving them more distance, higher launch and a soft feel. Often a soft ball is going to be easier for players with slower or average swing speeds to launch high, and the lower compression is more forgiving because of its lower spin. A high launch, lower-spinning ball tends to enhance distance for a majority of players by reducing the amount of metres shots go offline. A new cover formula similar to the ERC Soft is designed to improve short-game control and contribute to the high-launch, low-spin distance formula.