Golf Month is quickly becoming the most important month on the golf calendar.
And for Australian golf clubs and facilities it’s an opportunity too good to miss to secure long-term survival.
Golf Month is back this October and the national campaign to drive golf participation and encourage take-up of golf club memberships will again see hundreds of clubs across the country offer fun, social, welcoming experiences to attract new people to the game.
On the back of another hugely successful promotion in 2017, clubs have even more incentive to get involved this year. Apart from the financial and cultural gains associated with new people coming to your course, the club or facility with the most innovative program for Golf Month this year will win a $15,000 marketing package with Australian Golf Digest.
“Australian Golf Digest is offering a $15,000 advertising package to the club or facility that creates the most thoughtful, creative and ultimately successful program around Golf Month,” says Australian Golf Digest managing director Nick Cutler. “This marketing package will be able to be used across the No.1 golf media brand in Australia and includes pages in the magazine, advertising across our website and posts to our Facebook audience that’s in excess of 64,000 fans.”
Clubs and facilities that have previously participated will be automatically registered for Golf Month 2018 and can use their existing log-in details to obtain information from the Golf Month online portal. Those facilities that haven’t previously taken part in Golf Month are encouraged to register as a participating venue. Clubs are asked to plan and upload their activities to the online portal that will then be shared nationwide.
“Golf Month is perfectly timed to take advantage of the warming weather and longer days of spring,” says Golf Australia chief executive officer Stephen Pitt.
“With many footy seasons drawing to a close, longer days and better weather for much of the country, we think it’s the perfect time to showcase our sport and give people the opportunity to play.
“Not only is golf a game for life that delivers a host of health, social and community benefits, it’s becoming an increasingly broad church by offering a wonderful range of options to the modern consumer.
“We’re delighted that so many clubs and facilities are planning to run our national introductory programs –Swing Fit for women and MyGolf for juniors – this October, but it’s also great to see so many innovative, one-off events being planned to celebrate Golf Month and attract new people to the game.”
For more information and to register for Golf Month,
click here: golf.org.au/golfmonth
What sort of activities should clubs & facilities put on during Golf Month?
Golf Month activities should be as welcoming, social, fun and inclusive as possible. Suggested activities include:
• ‘Come and try’ golf sessions, including MyGolf and Swing Fit
• Member-guest, community, open and family days
• Galas, fairs, fetes and bazaars
• Twilight events
• Opportunities to try shorter and innovative new formats of the game including three, six and nine-hole events, big-hole golf, foot golf and night golf.
Win a $15,000 marketing package
with Australian Golf Digest just by participating in Golf Month
In conjunction with Golf Month, Australian Golf Digest is offering your club or facility the chance to win a $15,000 marketing package. The most innovative approach to attracting new people to (or back to) the game will receive a marketing prize to the value of $15,000, which includes pages in the Australian Golf Digest magazine, advertising banners on the website and Facebook promotional posts.
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