You can’t win (or lose) a golf tournament during a practice round, but you certainly can win over fans. And that’s exactly what Bryson DeChambeau did on Tuesday at Royal Portrush.

The two-time U.S. Open champ would love to add a British Open title to his major collection this week. But even if he isn’t crowned the “Champion Golfer of the Year” on Sunday, he’ll still leave as the unofficial people’s champ.

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A video shows DeChambeau walking off a tee box to some disappointed groans after he hit an iron instead of driver. Ever the showman, Bryson then turns around and heads back to the tee to give the fans what they want.

“People go crazy for it, I don’t know why,” DeChambeau says before being handed the big dog by his caddie. “Alright, here’s the hard one.”

Bryson then bombs a driver and the crowd goes wild. Have a look and listen:

Now, it didn’t look like he was too pleased with the result. But, again, it’s a practice round. He could have hit that golf ball anywhere and those fans would have loved it. And that, folks, is why he’s golf’s undisputed Content King.

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This article was originally published on golfdigest.com