Think Tiger Woods and Phil Mickelson are past their prime? Think again. They may not be dominating the Majors any more, but the duo are the most valuable individual brands in world sport.
That’s according to Forbes, which ranked Woods and No.1 and No.2, respectively, in the individual category of the ‘Fab 40’ list.
Fab 40 ranks individual sporting brands in categories of athletes, teams, businesses and events. The individual honour is calculated using a formula which includes the sum of the athlete’s endorsement income minus the average endorsement income of the top 10 competitors in the same sport. It is not a reflection of their net worth.
Woods and Mickelson posted values of $30 million and $28 million, respectively, ranking them ahead of NBA superstar LeBron James and tennis legend Roger Federer, who tied for third at $27 million.
Those figures don’t reflect their actual value, but instead what their names alone are worth.
Rory McIlroy was the only other golfer in the top 10, coming in at ninth with a value of $12 million.
Nike ($26 billion) was listed as the most valuable brand in sports, while the New York Yankees ($661 million) and Super Bowl ($580 million) were deemed the most valuable team and sports event, respectively.