Buckle up, everyone. We have BREAKING NEWS out of LIV Golf. No, they didn’t win one of their five billion pending lawsuits. No, Greg Norman was not fired. No, they haven’t poached some hot new star. None of that. Instead, the Niblicks officially announced their rebrand as the Range Goats overnight with a little help from their new captain, the fuschia fanatic himself, Bubba Watson. Golf will never be the same.
Along with the new name and logo, the Range Goats also beta tested a couple of new slogans, including, “Wins don’t just happen on the course,” “Let’s go, Goats,” and our personal favourite, “It’s time to graze!”
— rangegoatsgc (@RangeGoatsGC) February 7, 2023
As you’ve probably already guessed, Golf Twitter, fresh off its victory in the Battle of Swilcan Bridge, immediately chimed in with some knee-slappers.
“It’s time to graze” has to be the least motivational motto of all time https://t.co/1kVLvTJXnd
— The Fried Egg (@the_fried_egg) February 7, 2023
More satanic idolatry from the Left. This is the future that Liberals want! https://t.co/CVQqzkXb2P
— ANTIFAldo (@ANTIFAldo) February 7, 2023
The funniest thing about the name RangeGoats is that it sort of implies you're only actually good when you're on the range.
"I know I struggled on the course today, but you should have seen me on the range earlier. I was the absolute GOAT out there." https://t.co/OG6l5Vj45X
— Sam Harrop (@sam_golf) February 7, 2023
The Range Goats clearly overspent on marketing if they’re having to practice on mats https://t.co/SHCuYkL4ak
— OTB Golf (@OverTheBackGolf) February 7, 2023
— Adam Woodard (@AdamWoodard) February 7, 2023
That last one is a fun little riff on Watson’s comments last week likening the 4 Aces to the Dallas Cowboys and New York Yankees. As you can see, there was no shortage of yucks to go around, but by the incredibly low bar set by LIV Golf’s team branding, the introduction of the Range Goats can be considered a success. The Goats weren’t universally mocked like the Fireballs or Majesticks. Some people kind of liked the logo. The old heads didn’t get it, which, if you’re a rebel golf league trying to appeal to Gen Z, is probably a good sign. Overall, it could have gone a lot worse, and if there’s one sentence to sum up LIV Golf as a whole so far, it’s probably that.
UPDATE: Bubba Watson has confirmed that the “Goat” in “Range Goats” is not an acronym for “greatest of all time” as originally believed, but instead “golfers on a team”. More on this story as it develops.
I can’t spake pic.twitter.com/gQu41g5UDE
— Jamie Weir (@jamiecweir) February 7, 2023