[NEW PARTNERSHIP: Drummond Golf CEO Jamie Cooke, Future Golf Founder & CEO Ali Terai and Big Swing Golf CEO Rob Oppedisano]
Australia’s biggest and fastest growing golf club community, Future Golf has announced an exclusive national commercial partnership with Australia’s biggest golf retailer, Drummond Golf.
This collaboration marks a significant milestone in enhancing the retail experience for golf enthusiasts and solidifies Future Golf’s commitment to elevating the golf experience for members across Australia with the market-leading retail brand for at least the next two years.
Drummond Golf, with its 50 stores and franchise owners across Australia, will be the official retail partner of Future Golf, securing exclusivity to redefine the retail golf experience. This partnership reflects Drummond Golf’s market-leading position and Future Golf’s commitment to providing members unparalleled value. As a result, Future Golf members will be able to go in-store for an exclusive encounter with premier golfing products and expert guidance.
“Future Golf is thrilled to join forces with Drummond Golf, Australia’s premier retailer, united by a shared passion and love for the game,” said Future Golf CEO, Ali Terai.
“Run by golfers for golfers, both organisations celebrate a deep connection to the sport. Together, we redefine the golf experience, offering our members unparalleled access to premier products and events, marking a significant milestone in our commitment to elevate the golfing journey nationwide. In our 10th year, this exclusive partnership reflects our enduring dedication to enhancing the golfing experience for our community.”
Under the agreement, new Future Golf members will gain premium access to the Big Swing Golf indoor simulator network across Australia – currently 25 sites and growing – through a BSG VIP Membership. Future Golf will also host a series of exclusive FG member events at BSG venues across Australia.
Drummond Golf will also become an integral part of Future Golf’s event programming across Australia, enhancing the event experience with a variety of Drummond Golf prize vouchers available to event participants, in conjunction with exclusive retail partner activation rights at all FG Tour events nationwide. Additionally, Drummond Golf will serve as the presenting partner of the annual premier event at Barnbougle, further enriching Future Golf’s offerings to its community.
Terai said the strategic collaboration with Drummond Golf represented Future Golf’s ongoing commitment to enhancing value and satisfaction for its members, while turbocharging membership growth. “By aligning with Drummond Golf, Future Golf members will gain exclusive access to a broad spectrum of premier golfing products, events, and experiences,” he said. “This partnership ensures a richer, more rewarding golfing journey with Australia’s No.1 golf retailer, further accelerating the expansion of our membership base and providing unparalleled support for our members’ golfing journeys.”
Ben Wilson, head of marketing at Drummond Golf added: “We are thrilled to announce our partnership with Future Golf. For half a century, Drummond Golf has led the way in golf retail innovation, from pioneering MiMatch, the most advanced club fitting system, to launching our Big Swing Golf simulators. We’ve been impressed by Future Golf; their team’s hunger for innovation mirrors our own. Together, we share a passion for golf and a joint mission to make the game accessible and enjoyable for all Australians to experience, in whatever way they prefer.”
