Iconic St Andrews transforms practice facilities with Toptracer Range and sees range usage soar.
In just two short months, St Andrews Links has seen dramatic results at its range facility through the installation of Toptracer Range, a move which has led to higher usage from golfers of all ages thanks to the innovative, experiential offering now available at the Home of Golf.
As part of a long-term partnership between the world’s No.1 range technology and the world-famous St Andrews Links, the addition of Toptracer Range saw almost one million balls hit on Toptracer in more than 10,000 sessions during the period of August and early November last year.
“There is no question that Toptracer is the dominant force in range technology,” says Danny Campbell, commercial director for St Andrews Links. “They literally invented the space and, as a result, reinvented the range experience. It’s clear that through this wealth of experience, they’ve come to understand operator challenges, how to transform practice areas into experiential destinations and how to build a seamless platform that provides a valuable experience to all golfers.”
Campbell says the addition of Toptracer Range – a state-of-the-art ball-tracking and gamification system that takes the guesswork out of range sessions by offering an engaging, data-driven experience that appeals to everyone – has led to a big change in how the St Andrews Links range is being used.
“We’ve seen golfers stay in bays longer and newer golfers engaging further with the technology, while game modes like Toptracer30 have given more experienced visitors the chance to test themselves and work on their game,” he says. “It is an important role that we play here at St Andrews Links, both to get young people to enjoy the game more and to provide a world-class offering to the experienced golfer.”
What’s more, the partnership has seen the world’s most iconic golf course, the Old Course at St Andrews, become exclusively available to play virtually at Toptracer Range-enabled golf courses around the world.
Ben Sharpe, president at Toptracer, commented on the landmark opportunity: “We’re delighted to hear about the improvements St Andrews Links have seen since install, and it’s yet another example of how Toptracer Range is transforming the driving range experience.”
Toptracer Range is now in more than 20 facilities in Australia and New Zealand and is continuing its rollout in both countries.
