Topgolf announces partnership with Special Olympics, will become an officially sanctioned event

A study from the National Golf Foundation published earlier this year found for the first time that total off-course golf participation (27.9 million) exceeded that of on-course golfers (25.6 million) in 2022. A force behind the growing off-course movement is Topgolf, whose 80-plus venues worldwide combine tech-driven driving-range games with the food, drinks and atmosphere of a sports bar. The core of its mission is to make the game more accessible, diverse and fun.

Masters star, amateur Sam Bennett, sees first sign of Augusta payoff with new NIL deal

It seemed safe to assume amateur Sam Bennett’s impressive performance at the Masters might bring about some new sponsorship opportunities as he finished out his remaining few weeks of college golf at Texas A&M. That assumption became official on Monday when T-Mobile announced a partnership with the fifth-year senior from Madisonville, Texas.