E12 Contact

Having a team of more than 900 rubber and polymer engineers means there is plenty of brain power for developing some cool ideas. In the case of this three-piece ball, an intriguing dimple design is the focal point. It features a raised area in the centre that Bridgestone says results in 38 percent more contact with the clubface at impact than traditional dimples. That brings a more efficient transfer of energy and an ability to activate the core better for faster ball speeds and reduced sidespin off the longer clubs. On the shorter shots, it provides additional friction for more spin (almost 600 revolutions per minute), making it a ball for those seeking more short-iron stopping power.

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