Articles by Max Adler

An unintended consequence of the golf boom

The two best things to come out of Scotland are golf and economic theory. Adam Smith, born in Kirkcaldy in 1723, formalized the mechanics of supply and demand in The Wealth of Nations, writing, “It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from Read more…

Welcome aboard the most exclusive trip in golf

Passengers at their lowest go viral when they get air rage. I’ve only ever experienced ground rage, a milder cousin. Whenever a flight delay is announced, hot spasms shoot from the pit of my stomach to my suddenly grinding teeth as my neck tenses, the anxious energy disbursing in two terminals of sweat above my Read more…

Don’t Ruin My Moment: A new golf book gets anti-social

President Trump has dumped debris from the renovation of the White House East Wing onto a historic public course. New PGA Tour CEO Brian Rolapp is teeing up the most significant changes to the pro game in 60 years. The governing bodies are about to make the ball fly shorter to save golf in the Read more…

Golf Gods: What they’re wearing on Nike Golf’s new Mount Olympus

Anyone with a basic background in Greek mythology knows the Goddess Nike drove it great under pressure. In the war against the Titans, she steered Zeus’ golden chariot with one hand on the reins and with the other, raised a shield to protect him as he hurled thunderbolts against his forebears to gain supremacy of Read more…

In Stitches: How logoed golf apparel became such a thing

Course logos didn’t appear on golf shirts until the 1970s. Before then it was a radical idea, almost unthinkable, for a brand to embroider anything other than its most valuable marketing asset—its own commercial logo—on a front left breast. But a legendary salesman named Ernie Sabayrac, whose many innovations included convincing club pros to sell Read more…

An open letter to Tiger Woods

Dear Tiger, I am not trying to be glib writing you an open letter. On the occasion of missing your sixth Masters tournament and fourth Champions Dinner, not even you would deny how your presence, inseparable from your absences, has defined the space of Augusta National for one week every April across 30 years. You Read more…

What it really feels like to attend the Masters

Whether Masters Sunday falls before, after or on Easter, at the Augusta National, we always walk on colored eggshells. It’s not the venue’s number of rules, per se, as much as their unforgiving enforcement. Even for the generally law-abiding, rule-following citizen who has secured his or her ticket on the up and up and is Read more…

Editor’s Letter: Reckoning with hard truths from our equipment editors

Because we all should hit it farther, every year Drivers is the most-read section of the Hot List. What began as a not particularly profound assumption about audience behavior in 2004 when the Hot List debuted as a magazine-only review of new clubs has since become proven fact. Every website nowadays counts its clicks and Read more…

Ryder Cup 2025: How everyday golfers can change Team USA going forward

Here’s a simple idea to help the Americans win the Ryder Cup that requires no task force. We need to play foursomes. All of us. It’s a cultural change that must take root at every course, public and private, in our golfing nation. Give me your poor, your tired, your huddled masses of 25-handicap weekend Read more…

Why American golfers drink more

As we ready for the British Open at Royal Portrush and fall in love with auld links golf all over again, two hot new destinations in the United States remind us how differently we play the game—when it comes to drinking, that is. At the private and exclusive Fall Line Golf Club in the Georgia Read more…

Don’t underestimate the demand for caddies

I come with good news about the future of the game’s soul. Don’t worry, this won’t be the overwrought gushing of a former humanities major who’s been lucky to have a career in golf typing. This is real math, man. The National Golf Foundation recently completed a market study of caddieing in the United States, Read more…

In defense of … not a blue blazer

To be clear, I’m not suggesting we ditch the blazer entirely. If it’s a real golf tournament (and if you have to ask, it isn’t), a dash of formality gives extra buzz to any dinner, be it the kickoff or closing ceremony. With a jacket on, science proves you’ll laugh a little louder and order Read more…

Masters 2025: How to tell a Rory fan from a Bryson fan

AUGUSTA, Ga. — Masters patrons applaud all good shots in relation to their difficulty. Heckles are not tolerated. As far as style, it’s the most homogeneously well-dressed crowd in sports. So how to tell what beats inside the hearts of the thousands following the final pairing on an epic Masters Sunday? You ask them. And Read more…

What we didn’t know about Angel Cabrera’s uncomfortable return

AUGUSTA, Ga. — Masters patrons know golf. At almost any other tournament, maybe only half as many people would be aware of Angel Cabrera’s recent history. That the Argentine was incarcerated for 30 months for domestic violence and just last year got his visa to re-enter the United States. That whether his past champion’s invitation Read more…