Sydney, Australia 17th May 2023– Australian Golf Digest, the country’s leading and largest golf media company, is thrilled to announce the remarkable growth of its online platform, reflecting the continued popularity of golf across Australia and New Zealand.
With more than 912,000* unique visitors in the month of April alone, www.australiangolfdigest.com.au has solidified its position as the go-to news source for golf enthusiasts.
Over the past six months, Australian Golf Digest’s website has maintained an impressive average of 533,000 monthly visitors, delivering a staggering 4.96* million display impressions for its valued advertisers. This represents an increase of 203% year on year.
“The continuous growth of our online platform has been a key focus for us, and it’s rewarding to witness its exponential rise,” said Nick Cutler, Managing Director of Australian Golf Digest.
“We made strategic technical enhancements to the website last year to optimise user experience and improved search capabilities, the results have been nothing short of amazing,” he added.
One of the most gratifying outcomes of this growth is the enhanced experience for consumers and the remarkable engagement observed across the site. Advertisers have witnessed twice the average click-through rates for their ads, and the rich media content has demonstrated even higher engagement rates.
“Our advertisers are reaping the benefits, with increased click-through rates and exceptional engagement from our audience,” adds Cutler.
Publisher and Editor-in-Chief of Australian Golf Digest, Brad Clifton highlighted the continued success of the magazine, which has experienced a growth rate of 8.8% and boasts a readership of 160,000**, solidifying its position as the No.1 golf publication in the country.
“Every day our incredible team wakes up and lives and breathes golf,” says Clifton. “We curate and publish countless stories from around the world of golf, capturing the true essence of the sport, from grassroots to its many pro tours. The recent developments in local golf, such as the LIV Golf League coming to Adelaide and the exceptional performance of the Australian contingent on the PGA, LPGA and DP World tours, have only fuelled more enthusiasm for the game.”
Additionally, Australian Golf Digest has amassed a social media following of more than 130,000, further strengthening its presence across various platforms. Clifton emphasised the ever-evolving nature of media, and Australian Golf Digest’s commitment to staying at the forefront of industry trends.
“Like the sport of golf itself, we recognise that media is constantly evolving, and we are dedicated to evolving with it, catering to the needs of both our readers and advertisers,” he said. “This is an exciting time for Australian golf … a potential golden era. It’s why we will continue to strengthen the Australian Golf Digest brand to ensure it remains the No.1 place to engage with the golf audience.”
For the latest in breaking news and sharpest analysis of the game, visit
www.australiangolfdigest.com.au
[Source: *Google Analytics / Google Ad Manager 360 ** Roy Morgan Readership]
ENDS-
For media inquiries, please contact:
Nick Cutler
Managing Director Australian Golf Digest [email protected]
Brad Clifton
Publisher & Editor-in-Chief Australian Golf Digest [email protected]
